Nick Redding

Luke Redding and I started Reddico in 2012. There was never a set target to reach. We thought we could do things better, and wanted to see if we could make it work.

I became Managing Director in 2014 and led the team for the next ten years.

By March 2024 we were a 40 person agency with about £4m in revenue. The growth was recognised along the way. In 2016 Reddico was named Fastest Growing Agency in the Wirehive 100. In 2017 it was 30th in Deloitte's UK Technology Fast 50, with 851% growth, and the fastest growing technology company in the South East, and 138th in Deloitte's Technology Fast 500 EMEA; it was also named Most Respected Agency in the Wirehive 100. In 2019 it was 309th on the Financial Times 1000 list of Europe's fastest growing companies, after 483% revenue growth between 2014 and 2017.

In search, Reddico won Best Small SEO Agency at the European Search Awards in 2020, and Best Large SEO Agency in 2023.

Reddico was listed in Great Place to Work UK's Best Workplaces for small organisations three years running: 9th in 2019, 4th in 2020 and 5th in 2021. In 2020 it also appeared in the Sunday Times top 5. In 2021 it was 2nd in the UK's Best Workplaces in Tech, and was named Best Agency to Work For (under 50 staff) at the Company Culture Awards.

Reddico was certified to ISO 9001 and ISO 27001 in 2020, and renewed ISO 27001 in March 2023, with the British Assessment Bureau.

In November 2021 Reddico joined Sideshow Group. I stayed on as Managing Director until March 2024.

I was a board member and chair of Reddico's quarterly board, and I appointed and worked with an external board advisor.

In 2017 we thought we had ticked the culture box. We had beers, nights out, bean bags and table tennis. Then our internal NPS survey told us something was wrong. We had four detractors out of twelve.

It was our fault. We had values we didn’t completely embrace & failed to deliver on commitments we’d made.

We took three months to write a manifesto for how we wanted the company to run. The move to self-management started in March 2018. Over the next few years we removed managers and introduced coaches. We opened up the P&L to the whole team, let people decide when and where they worked, and shared profit every quarter. Unlimited leave came with a minimum of 20 days a year, and a salary panel, voted in by the team, reviewed pay once a year. The question that guided us was simple: what's stopping people from doing their best work?

From 2018 to 2019 Reddico published a 21-part series, Our culture revolution. The company handbook went public in October 2021. In 2020 our quarterly employee NPS scores were 94, 95, 94 and 95.

Reddico was certified as a B Corp in August 2022, with a score of 91.3. Reddico contributed over £140,000 to charitable and eco causes and had planted 150,000 trees by March 2024, as part of a pledge to plant a million by 2030. We ran retreats in Lisbon, Oslo, Austria, Barcelona and Brussels, and the team ended up fully remote.

We didn't always get things right, and I didn't always get things right. We stayed true to ourselves, put people first and stuck to our values. I'm proud of that.

I stepped back in March 2024. It felt like the right time, for me and for someone else to take the company forward into a new era. I left feeling that I had achieved everything I wanted to, and I know not everyone gets to say that.